Starting a new business is difficult. Between finance, operations, marketing, staffing, logistics and all the other critical components of a successful launch, coming up with a great name for the business might end up taking a back seat. A business name generator could be just what you need.

However, the right name can have a huge impact on the success of a new business endeavor. In addition, branding for your business will follow the name of the business and the feelings it evokes.

Some businesses have been lucky enough to pair a unique and memorable business name with stand-out product and services to achieve incredible success. Ikea, Google, Starbucks, and others have become synonomous with great branding and amazing products and services.

However, in those examples, as well as many others, the brand name was less of an exercise in science and marketing and more an exercise in serendipity. Starbucks was named for a character in Moby Dick, but via one of the founders stumbling across an old mining cap from a local town near Seattle called "Starbo" and thinking it reminded him of "Starbuck" the first mate in Moby Dick. Many years later, it's easy to think of Starbucks as a completely appropriate name for a coffee empire, but the name was completely random.

Sometimes serendipty can be the result of throwing a lot of ideas against a wall and simply choosing the best fit. That's why we've put together a variety of tools to help your business generate names and choose the most appropriate.